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Furla bags debuted in the late 1970s and made an immediate impact with their avant-garde materials; leathers, nylons and rubber! Over the years, Furla has always favored a sober, simple and elegant style. The brand has continued to invest in research and technology to assure constant innovation across all its lines. Company founder, Giovanna Furlanetto, claims that when the Furla bags became branded with a logo it was motivated by both personal gratification and the desire to express a precise vision of design, in equal measure.