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For forty years, Etro has been a synonym for Made in Italy and a style, also a lifestyle, where quality and elegance bow not only to aesthetics. An exquisite universe born from Gimmo Etro’s innate passion for travel and history, which today have become the leitmotif of each line crafted by the brand. Etro is synonymous of style. It is a lifestyle based upon quality and sophistication, not only in terms of design but also regarding materials and production techniques. This universe of elegance derives from Gimmo Etro's innate passion for travel and history, which has now become the leitmotif of all the lines of the fashion Maison.
The establishment of Etro S.p.A. in 1968, therefore, derives from Gimmo's profound love of culture and beauty. In the beginning, his company produced superb fabrics made of fine original fibres, decorated with elegant designs and dyed in chic colours. The Paisley motif first appeared in the Etro collections back in 1981. It was not only a masterpiece of the production, but it also became a symbol of the Etro brand and would remain so for years to come. The fashion fabrics line was soon joined by the men's and women's accessory collections that always expressed ideas through fine materials and original decorations.
The next step was a new leather goods line. The paisley jacquard fabric treated with a special plasticization technique became a status symbol of the chic Eighties. The home and the accessories that make it an elegant ambience were the next objectives in Etro's creative and product development. The home accessories line dressed homes with incomparable, striking style. The Nineties marked Etro's debut in the porter fashion world. Style and research focused on men's and women's collections, revealing extraordinary craftsmanship combined with an original, creative choice in materials and tailoring solutions. The "New Tradition" was born and would become one of the strongest, most unique concepts of the Etro brand.