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Emporio Armani is the pioneering line launched by Giorgio Armani in 1981, aimed at a younger market. The brand revolutionized communication with the use of giant billboards, and the logo, with its characteristic eagle, has become a symbol of belonging for its many young fans around the world. The collection has since evolved and today Emporio Armani runs in parallel to the main line, evoking a dynamic and uninhibited spirit. A fashion-forward collection offering a contemporary range of daywear and eveningwear.
The store embodies Giorgio Armani's vision of the modern, casual lifestyle that Emporio Armani represents; offering the complete lifestyle collection for men and women including formal and casual wear, sportswear, leather accessories, watches, eyewear, and jewelry collections. A sense of great modernity characterizes this elegant and surprising setting: the perfect surrounding for Emporio Armani products. Emporio Armani expresses vitality and a carefree attitude and possesses a particular allure and a special graciousness. This is a collection rich in ideas, always suggesting new ways of dressing to reflect the lifestyle of today’s youth.